The Endowed Chair Program is a high priority at USC Norris and a key focus of USC's fundraising efforts. Since 1990, 20 new USC Norris endowed chairs have been established. Our priority is to use new endowed chairs as a means of recruiting and retaining distinguished physicians and scientists. The long-term financial security of an endowed chair enables a physician or scientist to pursue research ideas that are cutting-edge and provide a compelling stimulus for further innovative cancer research. This lasting source of financial support assists the physician or scientist who must constantly seek peer-approved funding.